How to be beautiful. Also after 40.









Beauty will save the world, wrote Dostoevsky.

I believe in that too.

Women are the flowers of the Universe, I read somewhere else.
Being beautiful is embracing who you are.

Tragically, most women don’t feel beautiful at all.
Far from.
(Dove’s research a few years ago stated that only 4% of women worldwide would recognise themselves as beautiful).
We spend our lives from a young age struggling with seeing & appreciating ourselves for who we are. 
We feel not good enough, and not beautiful enough.
That we can thank our misogynic culture for. 
From an early age, we learned something is wrong with us.
We learn not to be compassionate with ourselves, other people, nature and all living beings.
We make ourselves small.
The patriarchy shames you for being a woman.
We get told to suppress our femininity, personality and our own unique beauty.
Our bodies are being used to sell products & services and we get shamed for breastfeeding in public.
We get judged and even punished for how we choose to dress & express ourselves.
(Don’t be too much! Be a good girl! or you are a bitch).
(Don’t even mention woman’s sensuality & sexuality – that’s terrifying to them).
Hence we get beliefs that we are unattractive and unworthy and that’s the trap of self-criticism and perfectionism.


All they want is naive, innocent, good (teenage) girl stereotype of a woman that benefits only some big egos with a tiny confidence and the cosmetic industry selling you “miracle” products.
So we get obsessed with trends aka bootie like Kardashian’s and keep abusing our bodies in a new way when we hardly have gotten over the breast implant hysteria.
And God forbid you are over the age of 30.
Even the big stars in Hollywood are disregarded when they no longer look like teenagers and struggle to get decent roles to play.
After 40 it goes only faster to being invisible and entirely dismissed.
And here many women may even give up on themselves. 
 Luckily for us, we live in incredible times when this f*cking old system is falling apart.
We are becoming more aware, more conscious.
However, we can’t just be sleeping princesses relying on some random prince.
(No one gave women rights to vote, right? Women had to stand up for them).
We must raise.
We must embrace our superpowers of femininity, and embody our beauty.
We can begin to do that by being mindful, questioning our limiting beliefs and learning & practising self-acceptance and self-love.
By building our confidence, allowing our creativity and rejoicing our self-expression.
Let’s be inspired by women like Hellen Mirren, Jane Fonda,  Carmen Dell’Orefice, just to name some well-known, who don’t give into stereotypes.
(Carmen is a model and is more than 85 years and walking tall & beautiful with the young(er) supermodels.)
They know how to rock their unique looks and most importantly know their worthiness and are comfortable in their own skin. 
Experience & knowledge is incredibly sexy – let’s acknowledge it.
And we have plenty of it.
Let’s let go the resistance to beauty and femininity and allow to be you who you really are.
Our bodies are treasure boxes of wisdom.
We don’t need to become like or compete with men to be successful.
Let’s appreciate our quirks and imperfections.
Let’s wear proudly our magnetism, radiance – why to hide it?
Feeling beautiful & being loving to yourself is a No.1 way to stay healthy & vibrant.
Celebrate your beautiful soul and share its beauty with the world.
This is what I am committed to.
My name is Gita.
I am 46 and I am BEAUTIFUL from the inside out.
I am letting go of suppressing who I am.
And now I like to hear you recognising your beauty.
If you are courageous enough live a comment: I am (name/ age) and I am Beautiful.


Celebrating Sun goddess and why I don’t like Christmas.












Back then in Latvia, we didn’t celebrate X-mas.


We did celebrate the Winter Solstice, the longest night of the year.
Honoring the Sun goddess, who was reborn every December 22.
And mother/goddess Māra, who is the symbol of the world of matter – she encompasses all of the material existence.
We people of the Baltics were the last pagans of Europe, which in my experience was living in harmony with the repeating rhythms of Nature. 
Observing it, respecting and learning from/ about and using natural remedies to heal the body and improve well being.
And positive & optimistic attitude towards life.
Homes got decorated by our own creations from straw, dried flowers & fruits, feathers, colored yarn and fir branches & tree.
The ancient celebration holds many different traditions, but we spent it rather quietly – most probably because of the occupation by communists.
On the day we used to walk through the majestic forest coated in snow, to my grandma, who had prepared several traditional dishes like grey peas, roast pork, baked potatoes, Sauer kraut and pastries with bacon.
We got a pair of handcrafted wool socks and if very lucky an orange or two.
After Latvia got free from occupation people adapted the Christmas celebration.
I never liked, and I still don’t like it much.
It’s a consumers party.
However, I have celebrated because of children.
The real celebration for me still is the Solstice. 
Though I don’t make straw decorations or eat the traditional food.
I celebrate it by reflecting and holding a little releasing ceremony by candlelight and holding a vision/ wish for myself, my family/ friends and the planet.
Dwelling on love and sending blessings to every living being.
Happy Solstice!

The Best Life-changing books on confidence, beauty, health, happiness and relationships.

 “She is too fond of books, and it has turned her brain.”
― Louisa May AlcottWork: A Story of Experience

This is a little list of spectacular books that you won’t let go.
Because they get you and they open doors to so many possibilities, peace and joy.
They make you a Wonder Woman (or a Wonder Man).
I have put them nicely on Kit, so it’s super easy for you to see if any of them speak to you.

(and yes, I get a little coin for that ).


Put your brave on and do it.

There are times you just have to put your brave on and do it.
I was 17, I finished the gymnasium and tailor education (6 days a week guys, no joke).
I was deadly in love for the first time (with the wrong man, unfortunately), so I left the sewing machine and got a work in a little juice/ conserve fabric in the kolkhoz (which stands for collective in post-Soviet Union).
The job was pretty fun: pumpkin juice with orange extract was the most delicious thing I knew and scrubbing horseradish was the best vaccine against everything .
There was some heavy lifting too – but that was piece of cake comparing pushing the heavy food/ sh*t loads in pig or cow farm where I used to help my mother.
Well, I must underline that not everything was shitty in soviet union (therefore I understand why the youth in Russia have star crush on Putin).
There were those cultural/ sports events.


What you have been through doesn’t make you ugly.



No experience, no ” mistake” (mistake is just a part of a learning curve), being different and not being a “standard” or “normal” make you not good enough.

I became self-conscious about my looks early.

Being shamed at school for having lice, for spots on my uniform, and dirty nails.


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